Data platforms assume you know your buyer. Chatbots pretend to. Know Thy Buyer finds them — and the trust partners who bring them.
Single-shot: one form, one submit — the whole report. Never a wizard.
Free report · 5-report pack $49 · Full depth $19/mo
Blind-tested: KTB beat a generic LLM 5 out of 5 times
Inside the screen: every business that might be your buyer. Noise.
Apollo, Clay, and ZoomInfo assume you already know your buyer — then sell you data about them. Chatbots give you confident-sounding guesses. Know Thy Buyer is the step they all skip: the determination.
Lists, enrichment, and intent signals about buyers you have to identify first. Useful — if your guess about who buys is right. Founders are routinely wrong.
Where your customers are, computed from your market's structure — plus the trust partners whose endorsement actually brings them to you.
One report. Every answer. No 40-tab research spiral.
Buyer personas computed from your market's structure — not imagined, not mirrored from your guess. Each one gets a verdict on whether the evidence supports it.
Borrowed trust converts better than cold outreach. Know Thy Buyer enumerates the partners whose endorsement carries your buyers — in three kinds no competitor maps, because it took a real pipeline to find them.
Every claim traces back to a source you can check. Thin evidence is marked thin — never padded.
A beautiful report to read, and structured data your agents and tools can act on.
A partner isn't just "another business." Trust transfers from three kinds of sources — and Know Thy Buyer is the only tool that enumerates all three, because it took a purpose-built pipeline to find them.
Companies that have your customers — but aren't your competitors. Same buyer, no rivalry: the natural two-way referral.
Creators, community leaders, and key persons whose word your buyers already trust. One endorsement beats a hundred cold emails.
The gathering points where your buyers cluster — trade groups, schools, churches, industry hubs — each with a named occasion and why their leadership would say yes.
You describe your business once, on a single form. The system finds where your customers are — and the trust partners who bring them to you.
Half one: your business is mapped against real buyer evidence — where customers actually gather, not where you guessed. The system finds where you actually fit.
Who they are, with verdicts. Buyer roles are computed from industry structure and establishment data — each persona rated supported, thin, or unsupported, including the audience you named.
Half two: trust partners in all three kinds — businesses, people, places — ranked with concrete first steps. Export as PDF for humans or JSON for your agents.
We blind-tested Know Thy Buyer reports against a generic LLM baseline. Five businesses, five wins — judged on specificity, groundedness, and actionability.
Five test businesses — SaaS CRM, plumbing, mushroom coffee, fractional CFO, dental implants. KTB won every matchup, mean margin +7.0 points, zero auto-fails.
Independent blind scoringEvery substantive claim traces to a checkable source. Where the evidence runs thin, the report says so — marked thin, never padded, never invented.
Source-linked throughoutSupported, thin, or unsupported. Including the audience you named — founders are routinely wrong about their buyer, and the report says so with receipts.
Owner-audience ruleFree — one full report, investor-ready.
$49 — a 5-report pack, one-time, no subscription.
$19/mo — unlimited reports, cancel anytime.
We blind-tested full Know Thy Buyer reports against what a generic LLM produces for the same business — same base model, neutral prompt, none of the KTB pipeline. Five businesses. Five wins.
| Know Thy Buyer | Generic AI chatbot | |
|---|---|---|
| Finds your buyer without you naming them | ✓ | × |
| Verdicts on every persona — supported, thin, or unsupported | ✓ | × |
| Trust partners: businesses, people, places | ✓ | × |
| Every substantive claim source-linked | ✓ | ~ |
| Concrete first steps for every partner | ✓ | × |
| One-shot report: PDF for you, JSON for your agents | ✓ | × |
Method. Five real businesses — SaaS CRM, plumbing, mushroom coffee, fractional CFO, dental implants. Both sides ran on the same base model; the baseline got a neutral prompt, KTB ran the full pipeline. Reports were judged blind on specificity, groundedness, non-obviousness, actionability, and zero hallucinations. KTB won all five matchups by a mean margin of +7.0 points, with zero auto-fails.
Know Thy Buyer ships with a live Zapier integration. The moment a report lands, your CRM, your alerts, your sheets — all of it updates itself. No copy-paste, no CSV shuffle.
Fires the instant a report finishes generating — kick off any downstream workflow automatically.
Fires when the market moves under you — buyer movement, new partner signals, shifts worth knowing about.
Pull the full findings — personas, verdicts, trust partners — into any Zap, on demand, whenever you need them.
Pull the distilled ICP verdict anywhere: lead scoring, routing rules, enrichment, ad targeting.
One integration, 7,000+ destinations — every app in Zapier’s ecosystem is a single Zap away.
Connects with the tools you already use
One form. One submit. Your complete buyer report — both halves, grounded, verdict'd, and ready to act on.
Free report · 5-report pack $49 · Full depth $19/mo
Know Thy Buyer as Thyself.